Hatlerish
No Bullshit Marketing
No Bullshit Marketing is driven by results, not metrics.
Why is a regional oil company advertising on Facebook? An advertising consultant showed them metrics about how many customers it would bring to their website!
Why is a small-town flower shop posting to Twitter? A social media guru told them engagement and verified followers are up!
Digital marketing works, but you have to strip out the bullshit.
So what does work?
The answer is that it depends on YOU.
Your industry, your customers, and your employees determine what types of marketing will work.
Here’s a rough outline of what you need to do.
Word of Mouth
Your community has different ways to connect online, whether it’s your city’s subreddit, a local Nextdoor group, or a Snapchat location.
By engaging with your community, you will garner significantly more goodwill and feedback. Through transparency, clear communication, and no-nonsense language, your customers will spread your business themselves.
Digital Presence
Your presence online will be many people’s first impression of your business. It doesn’t have to be pretty, but your information has to be accurate.
If your customers are utilizing a platform, you need to be there with correct information.
Social Media
The truth is many businesses don’t need a daily social media presence. Look at the biggest business social media accounts, are they popular because of their social media or their product/service?
Social media can propel your business to new heights, but if your product/service is at the forefront of your attention/budget, social media will be waste of time.
The unspoken part of social media is that it takes patience, consistency, quality, and luck to get a large social media following.
Digital Marketing Services
Web design/hosting
Web design that fits your business. Tailored to get your customers the information they need, fast.
Built on platforms that ensure speed and zero downtime.
Multimedia production
High-quality photography, video content, and graphic design on-site to effectively showcase your products/services.
Tailored to increase your business that fits your budget and time
Analytics
There are many key metrics that I use to signal to myself whether a tactic is working.
The only one you’ll care about is your bottom dollar.
SEO
A web page is worthless if it can’t be found. Through strategic keyword optimization and quality content creation, your business will appear at the top of search engines.
Search engine optimization isn’t about gaming but about creating genuine, valuable content that both search engines and real customers will appreciate, leading to sustainable, long-term growth in organic traffic.
Strategic planning
It’s easy to resort to the bullshit metrics when clear goals and straight-forward strategies are not used.
Budgeting, sales targets, and event calendars are all things that many marketing strategies will overlook.
Reputation Management
One negative review won’t mean much if there are hundreds of five-star reviews.
Coordinating campaigns to rehab a bruised image isn’t fun, but in today’s divided landscape, it doesn’t have to be a loss leader.
With a decade of digital marketing experience,
I know what it takes to run a bullshit-free campaign.
With a degree in public relations in hand, I graduated college and moved to the beach, quickly realizing that the world of PR is filled with bullshit artists and everything is pay-to-play. (In my defense, this was 2014 and I was 23, it wasn’t that obvious back then.)
I moved to marketing, it’s more honest. You pay money and I bring you customers!
Over the last decade though, bullshit metrics have crept into the industry. Page views, engagement scores, and impressions are all presented to clients as meaningful metrics of success, while conversions and return on investment is largely ignored.
With a decade of digital marketing experience, I deliver bullshit-metric free campaigns that focus on growing your business.